One designer. One brief. Redefine the brand. On every touchpoints
Primer.io is a payments orchestration platform in one of fintech's most competitive spaces. As the sole in-house brand designer, I owned the day-to-day visual output that kept the brand moving, paid ads, marketing collateral, and product packaging visuals, while quietly building the foundations for where the brand needed to go next.
In a crowded fintech market where everyone looks the same, the work was about consistency today and differentiation tomorrow.
A report microsite that drove 30% more email clicks, 25% higher engagement, 51% better brand clarity, and won 3 awards.
Refresh,
Restart.
Driven by a sharper, more vibrant coral, amplified to cut through a sea of muted fintech blues, stripped back everywhere else to let the product speak.
